Uplift Analysis with Uplift Optimizer

Uplift Optimizer, also known as UpliftPlus, is an extension to the Quadstone System, implementing a set of techniques for allowing uplift modeling to be used in high-noise environments, that is:

• Where control (or treated) populations are small
• Where the response, or the effects of treatment, are small

Duration: ½ day

Audience

Business and marketing analysts who want to use the advanced techniques in Uplift Optimizer for building uplift models in high-noise environments.

Pre-requisites

Prior attendance at the Segmentation and Profiling, Predictive Modeling, and Uplift Analysis with Decisionhouse modules.

Topics covered

• Uplift Optimizer: overview of techniques
• The family of Uplift Optimizer tools
• Evaluating output and refining parameters
• Choosing a good model
• Deploying and evaluating uplift models
• Variable selection and binning

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