Clustering

Clustering is a process of organizing a collection of customers into segments whose members are similar in some way. After this course you will be able to use Decisionhouse’s Cluster Builder tool to build, visualize and apply clusterings.

Duration: ½ day

Audience

Business and marketing analysts who want to use Decisionhouse’s Cluster Builder tool.

Pre-requisites

Prior attendance at the Segmentation and Profiling and Predictive Modeling modules.

Topics covered

• Clustering overview
• What and why?
• How Cluster Builder works
• The k-means algorithm
• Distance, normalization, convergence
• Cluster builder parameters and results
• Best practice
• Building “good” clusterings
• Gaining insight from clusters
• Using clustering output

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