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Webinar: Uplift Analysis with the Quadstone System

Scheduled: Thursday, January 27th 2005 at 10.30AM (EST), 3.30PM (GMT)

Duration: 1 hour

Overview: Uplift modeling is Quadstone's approach to optimal targeting, based on analyzing the true impact of actions on different customers or different customer situations.

Target Audience: This webinar is for advanced Quadstone analysts with experience of the Quadstone System modeling algorithms, who understand the principle of using control and treated groups for evaluating campaign success and who are looking for ways to improve the targeting of their campaigns.

Webinar Format:The webinar will primarily be based around a live demonstration of Uplift Analysis, with some PowerPoint slides used as introduction. 10 minutes will be allowed at the end of the presentation for any questions. Attendees will be able to download the presentation after the webinar.

Presenter: Nicholas Radcliffe, Quadstone Chief Technology Officer

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