Webinar: Introduction to Uplift Modeling
Scheduled: Thursday, March 13, 2008 at 10:00 am EDT/2:00 pm GMTDuration: 1 hour
Overview: Uplift modeling is Portrait Software's approach to optimal targeting, based on analyzing the true impact of actions on different customers or different customer situations. Uplift modeling focuses in on the ‘savability’ of customers.
Target Audience: This webinar is for advanced analysts with experience of the Portrait Customer Analytics (Quadstone System) and modeling algorithms, who understand the principle of using control and treated groups for evaluating campaign success and who are looking for ways to improve the targeting of their campaigns.
Webinar Format:The webinar will provide an overview of the benefits of uplift modeling and include a deeper look at how Portrait's Uplift Optimizer works using results from real-life case studies. Time will be allocated at the end of the presentation for any questions. Attendees will be able to download the presentation after the webinar.
Presenter: Rob Simpson, Professional Services Director and modeling expert
