Webinar: Response Optimizer
Scheduled: Monday, March 12th 2007 at 10am (EDT), 14:00 (GMT), 15:00 (CET) for 1 hour
Scheduled: Tuesday, March 13th 2007 at 9am (PDT), 12pm (EDT), 16:00 (GMT) for 1 hour
Overview: Response Optimizer is one of the next generation of Self-Service Analytics products from Portrait Software. It adds predictive modeling to the existing web-based exploratory analysis, to improve effectiveness and targeting when planning marketing campaigns.
New features include:
- Automated model building
- Custom model building (decision trees or scorecards)
- Graphical comparison of the performance of multiple models, with click-through targeting
- Assignment of multiple treatments and creation of control groups
- What-if reports, with both financial and response-oriented metrics
- All seamlessly integrated with collaborative web-based analytics
Target Audience: If you are currently using the Quadstone System for response analysis, or you work alongside campaign managers who are looking for a better way to generate target lists, then Response Optimizer offers a simpler way to combine best-practice analytics with direct customer contact.
Webinar Format:The webinar will primarily be based around a live demonstration of Response Optimizer, with some PowerPoint slides used as sign-posting. The webinar will include a question-and-answer session.
Presenter: Alistair Ewing, Product Manager
Webinar fees: There is no charge for this webinar
